
SEO Specialist: Advanced Training Program
Become an expert in search engine optimization with our SEO Specialist training program. This advanced course is designed for individuals looking to deepen their understanding of SEO and excel in the field. Covering everything from foundational techniques to advanced strategies, this program equips you with the skills needed to optimize websites, improve rankings, and drive organic traffic.Duration : 3 Months
Mode : Online (Self-Paced with Weekly Live Sessions)
Format : Video Lessons, Interactive Quizzes, Live Discussions, Practical Exercises, Case Studies, and Projects
Course Modules
Overview:
Build a strong foundation in SEO by understanding the basics. Learn about search engine algorithms, the importance of keywords, and how to optimize on-page elements.Key Topics:
β’ Introduction to SEO and Search Enginesβ’ Keyword Research and Analysis
β’ On-Page SEO: Meta Tags, Headings, and Content Optimization
β’ Setting SMART Goals for Social Media Campaigns
β’ URL Structure, Internal Linking, and Site Navigation
Overview:
Dive into the technical aspects of SEO that ensure your website is crawlable and indexable by search engines. Learn how to improve site speed, mobile-friendliness, and overall site health.Key Topics:
β’ Website Audits and Technical Analysisβ’ Improving Site Speed and Performance
β’ Manage and improve online reputation and brand presence.
β’ Mobile Optimization and Responsive Design
β’ XML Sitemaps, Robots.txt, and Schema Markup
β’ Handling SEO for Dynamic and Large-Scale Websites
Overview:
Learn how to create and optimize content that ranks well on search engines and engages users. Explore techniques for content planning, creation, and optimization across various formats.Key Topics:
β’ Developing a Content Strategy Aligned with SEO Goalsβ’ Writing for SEO: Best Practices for On-Page Content
β’ Optimizing Images, Videos, and Other Media
β’ Content Audits and Gap Analysis
β’ Leveraging User-Generated Content and Community Engagement
Overview
Master off-page SEO techniques that build authority and drive traffic. Learn how to create a robust backlink profile, manage online reputation, and engage with influencers.Key Topics:
β’ Importance of Backlinks and Off-Page SEO Factorsβ’ Effective Link-Building Strategies
β’ Managing Online Reputation and Brand Mentions
β’ Signals and Their Impact on SEO
β’ Advanced Link-Building Techniques and Tools
Overview
Get hands-on experience with essential SEO tools and learn how to analyze and report on SEO performance. Discover how to measure success, identify areas for improvement, and stay ahead of the competition.Key Topics:
β’ Introduction to SEO Tools: Google Search Console, Ahrefs, SEMrushβ’ Tracking and Reporting: Google Analytics, Search Metrics
β’ Analyzing Organic Traffic and Conversion Data
β’ Conducting SEO Audits and Competitive Analysis
β’ Staying Updated with Algorithm Changes and Industry Trends
Why Choose This Course?
Our SEO Specialist program is designed to take you from a basic understanding to advanced proficiency in SEO. Whether youβre aiming to improve your current skills or embark on a new career path, this course provides the knowledge, tools, and practical experience you need to succeed. The added benefit of a 3-month paid internship ensures that you not only learn but also gain invaluable experience in the field.
Course Features
Engage with video lessons, quizzes, and practical exercises.
Participate in weekly live discussions and Q&A with SEO experts.
Apply your knowledge through real-world SEO projects and case studies.
Access downloadable guides, templates, and recommended tools.
Earn a certificate of completion to validate your expertise as an SEO Specialist.