
Google Ads Expert
Duration : 5 MonthsMode : Online (Self-Paced with Weekly Live Sessions)
Format : Video Lessons, Interactive Quizzes, Live Discussions, Practical Exercises, Case Studies, and Projects
Course Modules
Overview:
Begin with an introduction to the world of Google Ads. Understand the basics of PPC (Pay-Per-Click) advertising, the different types of Google Ads campaigns, and how to navigate the Google Ads interface.Key Topics:
• Introduction to PPC Advertising and Google Ads• Overview of Campaign Types: Search, Display, Shopping, Video
• Setting Up a Google Ads Account
• Understanding the Google Ads Interface and Navigation
Overview:
Learn the foundation of any successful Google Ads campaign—keyword research. Discover how to select and target the most effective keywords to reach your audience and achieve your campaign goals.Key Topics:
• Introduction to Keyword Research Tools (Google Keyword Planner, SEMrush)• Identifying High-Intent Keywords
• Crafting a Keyword Strategy: Broad, Phrase, and Exact Match
• Implementing Negative Keywords to Refine Targeting
Overview:
Master the art of creating compelling ad copy and effective visual ads. Learn how to write persuasive text ads and design eye-catching display ads that drive clicks and conversions.Key Topics:
• Best Practices for Writing Effective Ad Copy• Using Ad Extensions to Enhance Ad Visibility
• Designing Responsive Display Ads and Video Ads
• A/B Testing Ad Copy and Creative for Optimal Results
Overview
Delve into the intricacies of structuring your Google Ads campaigns. Learn how to optimize your campaigns for better performance, higher Quality Scores, and increased ROI.Key Topics:
• Organizing Campaigns and Ad Groups for Maximum Efficiency• Bid Strategies: Manual vs. Automated Bidding
• Understanding and Improving Quality Score
• Ongoing Campaign Optimization Techniques
• Enhancing Local SEO with GMB
Overview
Explore advanced targeting techniques to ensure your ads reach the right audience. Learn how to segment your audience and use remarketing to re-engage users who have shown interest in your brand.Key Topics:
• Advanced Audience Targeting Options: Demographics, Interests, and Behaviors• Creating and Managing Remarketing Campaigns
• Utilizing Custom Audiences and Lookalike Audiences
• Implementing Geotargeting and Ad Scheduling
Overview
Expand your expertise by learning about Google Shopping and YouTube Ads. Discover how to create and manage these specialized campaigns to drive e-commerce sales and brand awareness.Key Topics:
• Setting Up and Optimizing Google Shopping Campaigns• Creating and Managing Product Feeds for Shopping Ads
• Introduction to YouTube Ads: Formats and Strategies
• Video Ad Creation and Optimization Techniques
Overview
Understand the importance of tracking and analyzing your campaign’s performance. Learn how to set up conversion tracking, analyze key metrics, and report your findings to stakeholders.Key Topics:
• Setting Up Conversion Tracking in Google Ads• Integrating Google Analytics with Google Ads
• Analyzing Campaign Performance: CTR, CPC, Conversion Rate
• Creating and Presenting Reports to Stakeholders
Overview
Learn advanced strategies to take your Google Ads campaigns to the next level. Explore automation, advanced bidding strategies, and the latest trends to stay ahead of the competition.Key Topics:
• Advanced Bidding Strategies: Smart Bidding, Target CPA, ROAS• Automation in Google Ads: Scripts and Rules
• Keeping Up with Google Ads Updates and Industry Trends
• Preparing for Google Ads Certification Exams
3-Month Paid Internship
Upon successful completion of the course, students are eligible for a 3-month paid internship opportunity. This internship allows you to apply your skills in a professional setting, gain practical experience, and build a strong portfolio. This is an excellent chance to transition from learning to earning in the digital marketing field.
This Course provides a clear and structured learning path for becoming a Google Ads Expert, ensuring that students acquire both foundational knowledge and advanced skills in managing and optimizing Google Ads campaigns.